Strategic Partnership
The rebranding of The Cromwell to The Vanderpump Hotel is the result of an alliance between Lisa Vanderpump and Caesars Entertainment. This collaboration builds on the success of Vanderpump’s previous ventures, including Vanderpump Cocktail Garden at Caesars Palace and Vanderpump a Paris at Paris Las Vegas.
As the third rebranding for this Strip location, the project aims to integrate Vanderpump’s distinct design style throughout the hotel. Vanderpump has expressed her excitement, describing it as an “extraordinary opportunity” to create a unique and playful atmosphere. Through her design firm, Vanderpump Alain, in partnership with designer Nick Alain, the renovation seeks to add bespoke furnishings and revamped spaces, including an updated check-in area and redesigned guest rooms.
Emphasis on Luxury and Comfort
The reimagined concept for The Vanderpump Hotel will embody “sexy elegance and comfort”, merging luxury with vibrance. The hotel will feature 19 redesigned suites, which Vanderpump describes as “attainable luxury.” Caesars has announced plans for a newly designed casino floor that aligns with the hotel’s upscale ambiance, promising a distinctive experience for guests.
Terrence O’Donnell, Senior Vice President and General Manager, expressed enthusiasm for the project, stating, “We’re excited to collaborate on this project that not only transforms our hotel but also changes the Las Vegas Strip.”
Vanderpump’s New Venture
The transformation of The Cromwell to The Vanderpump Hotel is an expansion in Vanderpump’s business portfolio, as this is her inaugural hotel project. “Hospitality has always been our passion,” Vanderpump stated. “We can’t wait to breathe new life into this property and make it something truly magical.”
The revamped hotel will target both Las Vegas visitors and Vanderpump fans, featuring custom-designed elements that reflect her unique style. While renovations take place, the hotel’s acclaimed restaurant, Giada, will remain open.