Kambi Strengthens OLG's Sportsbook in Ontario's Competitive Market

Kambi Group has officially taken over the multi-channel sportsbook for the Ontario Lottery and Gaming Corporation (OLG). This partnership, which began over a month ago, uses Kambi's advanced sportsbook technology, allowing OLG to create team-centric market specials. With competition intensifying in the iGaming sector, Kambi aims to elevate OLG's offerings to meet the demands of a market with 48 licensed private operators.

Kambi Strengthens OLG Against Private Operators

Since the launch of Ontario's private iGaming market in April 2022, OLG has improved its operations, driven by competition to innovate and refine services. The introduction of the Proline+ single-event sports betting platform in August 2021 was significant.

With Kambi's support, OLG's capabilities now rival leading operators like BetMGM and DraftKings. According to iGaming Ontario, the province's gaming market generated CA$4 billion in gross revenue in 2025. OLG anticipates reaching $1 billion in revenue by 2028.

Sarah Robertson, Kambi's Chief Commercial Officer, emphasized that Kambi provides a "premium, highly flexible sportsbook" tailored to OLG's needs. The focus is on creating a seamless user experience with diverse betting markets. A robust Bet Builder feature allows fans to engage more deeply with their favorite sports.

Kambi Technology Powers OLG Sportsbook

A standout aspect of the Kambi-OLG partnership is the integration of digital and retail platforms. OLG's extensive retail network enables players to switch easily between online and in-store betting, enhancing accessibility for users. Kambi's AI-driven trading and advanced risk management enrich the betting experience. Robertson stated that "combined with Kambi's end-to-end sportsbook technology, this ensures that players benefit from a smooth, responsive and feature-rich betting experience."

Additionally, Kambi's collaboration with Bede Gaming has introduced a player account management system. The scalable, API-first platform adapts to player preferences in real-time, delivering a personalized betting experience.

Proline+ Compliance and Ontario's Player Protection

Regulatory compliance was a critical focus for the Proline+ launch, especially in Ontario's strict market. Robertson assures that Kambi's regulatory compliance team collaborates closely with business partners and regulators to ensure adherence to local laws. Robertson noted that "98% of Kambi's revenue has been derived from locally regulated markets."

Kambi's experience in Ontario helps streamline the rollout and ongoing operations of OLG's platform. The goal is to provide a secure and compliant sportsbook that prioritizes player protection. With a focus on local teams, OLG will leverage Kambi's technology to create promotions that resonate with Ontarians.