Canada’s iGaming Market Expands with New Partnerships and Launches

The online gaming industry in Canada is witnessing significant growth, with major players like Betty Casino, Light & Wonder, and Evoplay making notable strides. Betty Casino has forged partnerships with Toronto FC and the Toronto Argonauts to enhance fan engagement.

Light & Wonder is launching its Playzido platform in Alberta, offering a variety of new titles. Meanwhile, Evoplay is rolling out 18 games on BetMGM’s Ontario platform, expanding its presence in the province.

Betty Casino Expands with Major Sports Partnerships

Betty Casino has announced new partnerships with Major League Soccer’s Toronto FC and the Canadian Football League’s Toronto Argonauts.

These agreements will provide prominent visibility at BMO Field, the teams’ home venue, and across various digital platforms.

Fans can look forward to interactive in-game experiences and branded activations throughout the stadium concourses. The collaboration with Toronto FC kicks off on February 21. It aligns with the start of the MLS season, while the partnership with the Toronto Argonauts begins on May 23 during a pre-season game in Hamilton, Ontario.

Betty emphasized that these partnerships aim to unite Toronto fans through shared moments of excitement. The company is committed to delivering responsible and entertaining experiences to players across Ontario. This milestone follows a significant $5 million investment raised in early 2024 to fuel Betty’s recent growth.

Light & Wonder Launches Playzido Platform in Alberta

Light & Wonder, Inc. is expanding its influence in North America by launching its content creation platform, Playzido, in Alberta.

This platform provides players access to a range of titles developed by innovative studios, including Bang Bang Games, Atlantic Digital, and Pixiu Gaming.

The launch aligns with Light & Wonder’s strategy of offering localized content through its Remote Gaming Server (RGS) platform.

Byron Bridger, Light & Wonder’s Managing Director for Canada, stated, “We are thrilled to take the Playzido platform live in Alberta for the first time.” This expansion underscores the company’s mission to empower operators with content tailored to player preferences in the region.

Evoplay Expands Ontario Presence with BetMGM Rollout

Evoplay is making strides in Ontario’s regulated iGaming sector through a content rollout with BetMGM. This agreement introduces 18 titles from Evoplay onto the operator’s casino platform in the province.

The initial batch includes popular games such as Hot Triple Sevens, Hot Volcano, Gold of Sirens Bonus Buy, and Inner Fire Bonus Buy.

Alex Malchenko, head of sales at Evoplay, noted the importance of partnerships in Ontario’s competitive landscape, stating, “Collaborating with BetMGM allows us to expand our reach with a portfolio that has already performed strongly across multiple areas and territories.”