Going internal
A press release from Caesars confirmed the launch of the new game, which is only the first of what is expected to be many games that will be created internally.
“This launch marks Caesars’ first venture into developing, certifying, and launching fully proprietary online casino games,” the release read. “This title will expand its footprint into more casino jurisdictions with fully branded launches planned across both the Horseshoe Online Casino and Caesars Sportsbook & Casino brands, increasing the reach and accessibility for players across the Caesars family of brands.
“As 2025 advances, Empire Creativ will continue to expand Caesars’ impressive portfolio of Signature table game products across Caesars’ marquee online casino platforms.”
While most casino-goers know how to play blackjack like they know the back of their hand, Caesars’ spin on the game will give users more control over how it's played.
Blackjack Surrender players can choose if they want to compete in left- or right-handed modes. The game also has turbo mode for a faster gameplay experience and extra options such as surrender, even money, and insurance, putting patrons even more in charge.
Growing in the right direction
Caesars customers may not have to wait too long for the company’s next game to be released. The release noted that Empire Creative will unveil new attractions “as 2025 advances.”
Empire Creative was assembled in early 2025 at a time when Caesars was already undergoing rapid expansion. The company’s Q1 report showed it grew its revenue $335 million, or 19 percent, year-over-year. That included a 53 percent swell in casino gambling during the same time.
Building in-house games will save the company from sharing its revenue with game developers.
Caesars’ hope is that it will be able to bring its real-life gambling excitement to its online customers, particularly as online casinos begin to take hold.
“We’re excited to continuously expand our in-house content offerings, complementing the excellent portfolio of games we’ve secured through external providers,” said Caesars Digital Senior Vice President and Chief iGaming Officer Matt Sunderland. This launch showcases the strength of our new in-house studio team and underscores our commitment to player-centric innovation, creating experiences that cater to a wide variety of preferences and playstyles.”
Online casinos are only legal in seven states. However, the rapid legalization of sports betting and continued interest from states in generating extra tax money positions iGaming platforms for a period of strong growth in the future.