Announcement On X
On X, 100 Thieves' account posted a 1-minute, 17-second video featuring Nadeshot saying they needed someone like Hemsworth on their team, citing his role in the movie where he's portrayed as a thief.
He then welcomes him to 100 Thieves before Hemsworth comes on screen and says, "Thank you, Nadeshot, but I think you mean 101 Thieves."
Then, an ad appears announcing a live stream with Nadeshot and Hemsworth, featuring 101 Thieves x Crime 101 apparel.
"Welcome, number 101.
We’ve given the Compound a new look to celebrate the newest member of 101 Thieves, @ChrisHemsworth," the account wrote on X.
As mentioned, Hemsworth is a producer and actor. In addition to him, Bart Layton wrote and directed the movie. The movie also stars Mark Ruffalo, Halle Berry, and more.
The campaign will also feature an in-person fan event at 100 Thieves' Compound on Feb. 10. The first 101 people in line will receive exclusive apparel and a private screening of the movie before its release.
100 Thieves Head of Studio Speaks Out
Also on X, Alex Wex, the Head of Studios for 100 Thieves, commented on the collaboration.
"It's been honor being a part of 100 Thieves and looking forward to its new chapter as 101 Thieves!
"We're streaming with our newest thief @chrishemsworth this Tuesday at the 101 Thieves compound on Nadeshot's Twitch! See you there!" Wex wrote.
Fan Reaction
The response to 100 Thieves' collaboration was positive. In response to the video with Nadeshot and Hemsworth, here were some of the reactions:
"Damn I thought that was @NiceWigg with a haircut at first lol. But nah for real! That's wild!!! @100Thieves really kicking off this year with some amazing stuff," one fan wrote.
"Surely Thor would want to have an LCS team to cheer for," someone else said.
"peak marketing. team snapped on this," someone else said, replying to Wex's post.
