Why Betting on Super Bowl LX Will Look Radically Different

Michael Savio
By: Michael Savio
Sports Betting
Photo by Dissident93, CC0, via Wikimedia Commons

Photo by Dissident93, CC0, via Wikimedia Commons

Key Takeaways

  • Fanatics, DraftKings, FanDuel, Underdog, and Polymarket will be live for Super Bowl LX
  • The NBA and MLB saw stars caught up in betting scandals over the summer
  • Chicago’s new tax and license rules could keep online sportsbooks out

Super Bowl bettors will see a very different landscape in 2026.

The US sports betting industry has undergone significant changes since Super Bowl LIX. New markets, betting scandals, and prediction markets have changed the landscape and will offer bettors a very different experience for Super Bowl LX next month.

Below, we’ll cover some of the most significant changes to expect when betting on the NFL’s big game.

Prediction Industry Continues to Grow

The biggest difference bettors will notice in Super Bowl LX is the presence of sports prediction markets. Kalshi saw massive volume when it debuted its market for the game, and has grown since. They now offer parlays and prop bets, giving customers a similar experience to visiting a sportsbook.

Kalshi will face far more competition for this Super Bowl, including several sports betting giants. DraftKings, FanDuel, Fanatics, and Underdog have all launched prediction platforms and are expected to offer Super Bowl markets. It will be the first time bettors will have a choice between an operator’s sportsbook and prediction platform, providing key insights into the new industry.

Concerns Over Betting Scandals Grow

Another significant change the sports betting industry has seen is a rise in betting scandals. The MLB and NBA both saw stars entangled in illegal betting schemes, resulting in their arrests. 

The scandals we have seen over the last year have involved mainly player props and micro-betting. These bets are easy for a single player to manipulate, leading some states to ban the controversial bet types.

Prop bets are a significant part of Super Bowl betting, which raises concerns about the integrity of the game.

Chicago Bettors Could Be Left Out in the Cold

There have been changes to many US sports betting markets over the last year, but none as significant as in Chicago. The city recently passed a 2026 budget that includes a city-specific tax and license for online sportsbooks, making it the first city to do so.

The Sports Betting Alliance is attempting to have a court delay the changes, but success is far from guaranteed. 

Five sportsbooks have threatened to exit the market if the changes go into effect. That includes DraftKings and FanDuel, which most Chicago bettors use. With some of those operators offering sports prediction markets, they may not hesitate to shutter their sportsbook within city limits. 

If betting from Chicago, we highly recommend developing a backup plan for betting on Super Bowl LX. 

Michael is a writer from Denver who covers the sports betting industry for Casino.com. He has been covering the industry for over four years, focusing on providing accurate and easy-to-understand information for readers. When he’s not covering the industry, he’s betting on sports or exploring everything that Colorado has to offer.