Prediction Industry Continues to Grow
The biggest difference bettors will notice in Super Bowl LX is the presence of sports prediction markets. Kalshi saw massive volume when it debuted its market for the game, and has grown since. They now offer parlays and prop bets, giving customers a similar experience to visiting a sportsbook.
Kalshi will face far more competition for this Super Bowl, including several sports betting giants. DraftKings, FanDuel, Fanatics, and Underdog have all launched prediction platforms and are expected to offer Super Bowl markets. It will be the first time bettors will have a choice between an operator’s sportsbook and prediction platform, providing key insights into the new industry.
Concerns Over Betting Scandals Grow
Another significant change the sports betting industry has seen is a rise in betting scandals. The MLB and NBA both saw stars entangled in illegal betting schemes, resulting in their arrests.
The scandals we have seen over the last year have involved mainly player props and micro-betting. These bets are easy for a single player to manipulate, leading some states to ban the controversial bet types.
Prop bets are a significant part of Super Bowl betting, which raises concerns about the integrity of the game.
Chicago Bettors Could Be Left Out in the Cold
There have been changes to many US sports betting markets over the last year, but none as significant as in Chicago. The city recently passed a 2026 budget that includes a city-specific tax and license for online sportsbooks, making it the first city to do so.
The Sports Betting Alliance is attempting to have a court delay the changes, but success is far from guaranteed.
Five sportsbooks have threatened to exit the market if the changes go into effect. That includes DraftKings and FanDuel, which most Chicago bettors use. With some of those operators offering sports prediction markets, they may not hesitate to shutter their sportsbook within city limits.
If betting from Chicago, we highly recommend developing a backup plan for betting on Super Bowl LX.