Bettors Demand More Options
The small northeastern state legalized sports betting in 2019, but did not open up the market to commercial operators. Instead, it reached a deal with International Game Technology to launch and operate SportsbookRI, which remains the only legal platform in Rhode Island. The operator had been headquartered in the state, but it moved when the company was acquired by another company in 2024.
Bettors in Rhode Island have raised numerous complaints about the SportsbookRI platform. Poor performance, limited betting markets, and subpar customer service rank among the biggest complaints.
The latest issue with SportsbookRI came on Sunday when the platform crashed during the NFL playoffs.
Lottery Adds Evaluation Period
Lawmakers in Rhode Island have been hesitant to expand sports betting, but public outcry took its toll. Not only were bettors leaving negative reviews, but they were also leaving the regulated market, while others sought out offshore sportsbooks or other alternatives. That led tax revenue numbers to disappoint, finally driving lawmakers to take action consistently.
To ensure bettors in the state are satisfied and remain in the market, the Lottery will require the new sportsbook operator to participate in an evaluation period. This would cover several areas, but the primary focus would be on customer response. The hope is that this change will help avoid further angering residents who bet on sports.
Small Market, Big Potential
Rhode Island’s sports betting market is small, but that won’t stop operators from pursuing its new license. The highly competitive industry has operators constantly looking for an edge to avoid falling behind and joining the list of failed sportsbooks in the US. Adding a new market where their rivals can’t follow would be a significant one, likely leading several to pursue the opportunity.
SportsbookRI will remain operating in the state until at least 2028 aft erextending its current deal with the Lottery. Given its many issues, it's unlikely any national brand would worry much about the meager competition. That means the new operator would have a near-monopoly until the state decides to expand its market further.