New Jersey Lawmakers Consider New Problem Gambling Bill

New Jersey lawmakers are considering a big change to address problem gambling.

The Assembly Tourism, Gaming, and Arts Committee passed AB 4003 by a vote of 5-0 (2 abstained) last week. The bill proposes banning online sportsbooks from advertising promos or bonuses to customers who are actively using responsible gambling tools. The goal is to remove the temptation to place wagers for those bettors already worried about spending beyond their means.

The Senate is considering a companion bill, but has yet to have its first committee vote.

Bill Looks to Add Additional Protection for Bettors

If passed, AB 4003 would ensure New Jersey bettors who enroll in RG programs are not subjected to direct advertising from sportsbooks. This removes promos and bonuses that aim to tempt customers into placing wagers, even when they may not want to. This is a major danger for those affected by problem gambling, who may view these offers as “free money” and a way to win back money from previous losses. 

The proposal’s wording leaves very little room for interpretation, closing any potential loopholes for operators.

This bill prohibits sports wagering licensees, or their contracted operators, from offering any promotional credits, incentives, bonuses, complimentaries, or similar benefits designed to induce persons to wager, to any person who is currently utilizing any responsible gaming programs. This would include any responsible gaming programs offered by the sports wagering entity or by the State. Any sports wagering licensee or contracted operator thereof that violates the prohibitions set forth in this bill will be fined not less than $500 per offense.

RG Tools Can Be a Critical First Step

For bettors who struggle with problem gambling, RG tools offered by sportsbooks can offer a crucial first step to getting help. Some allow bettors to continue to place wagers, but with set limits in place to help ensure they don’t spend beyond their means. This allows a responsible way to bet on sports, making the tools more appealing to bettors struggling with addiction.

Unlike many national RG programs, sportsbooks' tools are far easier to exit. Most allow bettors to turn them on or off as needed, which is far less intimidating for those fighting addiction. While they can be less effective as a result, getting bettors to make the first step is crucial. 

“Free Money” Can Lead to Bad Habits

While sportsbooks can no longer refer to bonus bets as “free money,” many bettors still view them that way. While they often require some level of financial commitment, the ability to win money without directly betting your own makes it feel risk-free.

The problem is that many people forget that bonus bets are a form of advertising, not a reward from sportsbooks. The goal is to engage users by reminding them of the thrill of betting without the prospect of losing real money. As a result, many bettors end up following a “free” wager with several others using real money.