UK and Poland ramp up oversight of online gambling markets

The UK and Poland are taking different approaches to online gambling regulation but both are getting stricter.  The UK is working to refine its already mature framework. Poland is stepping up efforts to close gaps in its system. Both jurisdictions are now focused on tightening oversight. They want to limit illegal activity and improving player protection.

Poland steps up action on grey market operators

Poland’s gambling framework is one of the more restrictive in Europe. It’s centred on the 2009 Gambling Act. It’s about state control and local licensing.

"Gambling Market Regulation and Gambling Tax Department is responsible for regulating the gambling market, including granting concessions to operate a gaming casino and permits to organise betting, approving regulations of games covered by the state monopoly and issuing decisions determining the nature of games. The Department also carries out tasks related to gambling tax and cooperates with regualtors from other countries and international organisations in the field of gambling." - Gambling Market Regulation and Gambling Tax Department in Poland

Enforcement has struggled to keep pace though. Especially as the numbers of offshore platforms has increased massively. Many players continue using unlicensed sites and this creates risks around transparency and consumer protection.

Polish authorities are increasing pressure on the grey market. They’re using tools like payment blocking and platform blacklisting. There are also financial penalties handed out to processors that facilitate illegal transactions.

Despite this, offshore operators continue to find workarounds.  It means that European markets are having to work together.

Influencer promotions and classification under scrutiny

Poland is also turning its attention to how illegal gambling is promoted. Authorities are concerned about the role influencers and affiliate platforms play in directing traffic to unlicensed casinos.

There are proposals for tighter restrictions on advertising via social media and messaging platforms. This could include direct bans on certain types of promotion as well as stronger penalties for those involved.

Classification rules are also being reviewed. One proposal would see loot boxes in video games formally recognised as a form of gambling. If implemented, this would bring additional compliance requirements. Operators would need to have stricter identity verification processes.

UK builds on established regulatory framework

The UK already has one of the most developed gambling regulatory systems. The UK Gambling Commission is well respected around the world. Rather than overhauling the system, the focus in 2026 is on strengthening existing protections. They’re aware that player behaviours are changing and so are adapting to this.

A significant priority is always to reduce harm. The UK has promoted tools like nationwide self-exclusion for years. Regulators are now putting additional safeguards on top.

Stricter licensing and affordability checks

Recent updates have introduced tighter licensing requirements for operators. New and existing licence holders must meet higher standards around compliance, reporting and customer protection.

Affordability checks are being rolled out more widely too. These require some players to provide financial information. It means operators can set appropriate deposit and betting limits.

The approach has been controversial, of course. But regulators see this as necessary to prevent harmful gambling behaviour.

Slot limits and ongoing evaluation

Another reform is the introduction of stake limits on online slots. Players under 25 are now restricted to £2 per spin. Older users can stake up to £5. The aim is to reduce risk among younger players. These are seen as more vulnerable to rapid losses.

The impact of these limits is still being assessed. Regulators are monitoring how they influence behaviour and operator revenues.

Two markets, one direction of travel

While the UK and Poland are starting from very different positions, the direction of travel is clear.

Poland is working to tighten enforcement and reduce reliance on offshore platforms. The UK is refining an already robust system with additional layers of protection.

In both cases, 2026 is going to be a year of increased scrutiny. Regulators in both camps are placing greater emphasis on compliance, transparency and safer gambling practices.