Star Sports market reacts to Burnham decision
Star Sports made the Greens 6/4 favourites after they shortened dramatically from 6/1 in the 24 hours following confirmation that Burnham would not be permitted to stand. Reform have also shortened. This is now priced at 13/8. Labour have drifted from 4/9 to 15/8 and sit third in the market.
The by-election was triggered after former Labour MP Andrew Gwynne stepped down on health grounds. He’s left what has historically been a strong Labour seat suddenly competitive.
NEC ruling sparks backlash within Labour
Burnham confirmed he had sought approval from Labour’s National Executive Committee but was blocked. The party cited the cost of a mayoral election and the risk of a divisive campaign. Burnham later criticised the handling of the decision, saying media outlets were informed before he was.
The ruling has angered several Labour MPs and local figures. Critics argued that party members should have been allowed to choose their candidate. Burnham is widely viewed as a potential future leadership challenger.
Betting pressure extends beyond the by-election
William Kedjanyi, Political Betting Analyst at Star Sports, said Labour’s decision could “backfire”, opening the door for both the Greens and Reform to capitalise on voter frustration in the North West.
“Labour’s decision to block Andy Burnham from running in the Gorton and Denton by-election could well backfire, with a backlash from many MPs in the North West and supporters of Burnham giving the Greens and Reform a big opportunity." - William Kedjanyi - Political Betting Analyst ad Star Sports
Star Sports’ wider political markets also price Keir Starmer at 8/11 to be replaced as Labour leader this year. This shows how closely traders are linking the by-election fallout to Labour’s broader internal stability.
Market volatility reflects wider political uncertainty
The scale and speed of the odds movement has underlined how sensitive political betting markets have become to internal party decision-making. Traders reacted quickly once it became clear Burnham would not be allowed to stand, pricing in both potential voter backlash and the loss of a high-profile local figure.
By contrast, the shortened prices for the Greens and Reform suggest bettors expect turnout and protest voting to play a larger role than usual. With national polling already volatile and smaller parties gaining traction, the Gorton and Denton contest is now viewed as a genuine three-way race rather than a routine Labour hold. For bookmakers, it is one of the most fluid by-election markets seen this year.