Photo by Left Mind Media, CC by-ND 2.0 (https://creativecommons.org/licenses/by-nd/2.0/)
DraftKings CEO Jason Robins highlighted the approach, which he said will be live in the super app before March Madness tips off on March 17.
“Megatrends are absolutely exploding in digital entertainment,” he said during the presentation. “DraftKings stands to benefit from what will, for many years, be continuing engagement with sports, entertainment, interactive, mobile, and many other things that are really, truly lined up for DraftKings to capitalize on this coming generation of consumers.”
DraftKings also revealed an updated growth strategy and long-term approach to profitability. The company expected to generate $55-80 billion in gross gaming revenue in the U.S. by 2030.
Additionally, the company expects to yield a 30 percent adjusted EBITDA margin in the future, with the upside to surpass that number.
DraftKings’ said that its positive outlook is based on several key developments, including:
Prediction markets gained significant notoriety during football season in 2025 and early 2026, largely due to their sports event contracts. Platforms such as Kalshi and Polymarket emerged as viable competitors to sportsbooks, prompting those platforms to embrace the world of predictions.
During Monday’s meeting, Robins claimed that DraftKings Predictions will benefit from being located within the same app as its sportsbook and casino due to the existing customer base.
“We will now have a sports product everywhere for customers across the entire country,” Robins said. “Number two, it allows us to leverage our huge scale with our brand and marketing footprint. All of our national marketing now will be working across the entire country, instead of across a subset of states where we have sports betting.”
The scope of the app will depend on the location of the user. Only eight states have legalized online casinos, and 11 still have not passed sports betting legislation.
Additionally, several states are involved in legal disputes with federally-regulated prediction platforms as state regulators continue to push for their prohibition due to their refusal to adhere to state-level regulations.
DraftKings Predictions general manager Jeanine Hightower-Sellitto said that prediction markets could fetch $10 billion in gross revenue if harnessed properly.
"The ‘super app’ is a distribution breakthrough, but what makes this business structurally attractive is vertical integration," she said. "We intend to own more of the prediction stack, so we control the end-to-end customer experience and the economics that come with it,” she said. “That means faster innovation velocity, better unit economics, and greater control over quality as we scale."
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Rising duties and tighter regulation are pushing sportsbooks away from aggressive bonus strategies and towards smarter, lower-friction user experiences built to improve retention and long-term value.
