A Divisive Period of Reform
Rhodes joined the commission as interim chief executive in June 2021 before being confirmed in the role the following year. He arrived at a time when the regulator was under political pressure, facing criticism that it was not fit for purpose.
Under his leadership, enforcement activity intensified. The commission issued a record £19.2 million settlement against William Hill in March 2023 for social responsibility and anti-money laundering failures. The regulator took a tougher stance on compliance during Rhodes’ tenure and financial penalties increased overall.
Affordability checks proved the most controversial policy development. They were framed as a measure to strengthen consumer protection. However, they drew sustained criticism from parts of British racing and segments of the betting industry over concerns about privacy and customer friction.
White Paper and National Lottery Oversight
Rhodes also oversaw the commission’s response to the previous government’s gambling review and subsequent white paper. The reform programme introduced new obligations on operators. This included improved player protection measures and financial risk assessments.
During his tenure, the fourth National Lottery licence was awarded. The process later became subject to legal challenge from Richard Desmond. Though the bid was unsuccessful.
In a statement, Rhodes said it had been “a privilege” to lead the commission through a significant period of change. Posting on LinkedIn, he said the timing was right personally and he was excited about what comes next.
Transitional Leadership
The regulator will begin recruiting for an interim chief executive. Deputy chief executive Sarah Gardner will step up as acting chief executive during the transition.
Industry reaction was measured. Grainne Hurst, chief executive of the Betting and Gaming Council, thanked Rhodes for his professionalism and said she looked forward to working with Gardner.
Interim chair Charles Counsell said Rhodes leaves a strong legacy, highlighting reform and strengthened regulatory oversight.
“Andrew has provided outstanding leadership for nearly five years and leaves a strong legacy. He's led the commission through major reform, strengthened our regulatory approach and ensured consumer protection has remained at the heart of our work.” – Charles Counsell, Interim chair on Rhodes
The government has also launched the search for a permanent chair of the Gambling Commission, signalling continued change at the top of the UK’s gambling regulator.