GAN’s Industry Contributions
Launched in 1999 and headquartered in Las Vegas, GAN Limited has established itself as a leading B2B supplier of gaming software and technology platforms. Its flagship GameSTACK platform powers regulated real-money gaming (RMiG) and simulated gaming for casinos across the US and Europe.
GAN’s comprehensive suite includes online casino games, sports betting solutions, and the Super RG remote game server, enabling content distribution by developers across a vast operator network. Its technology has also driven the digital transformation of traditional casinos, allowing operators to launch and manage online casinos and sportsbooks legally.
A Welcome Subsidiary
Seamus McGill, GAN’s CEO, described the acquisition as a “pivotal advancement,” highlighting years of efforts to craft exceptional gaming experiences. He noted the company’s board evaluated multiple options to maximize shareholder value and expressed confidence in Sega Sammy’s appreciation of GAN’s assets and team. McGill stated, “We look forward to seeing the company continuing to grow with the guidance of a global gaming and entertainment leader.”
Sega Sammy’s Vision
Sega Sammy considers the deal a critical step that rewards shareholders while providing a solid foundation for GAN’s expansion under its stewardship. Senior Executive Vice President and Group CFO Koichi Fukazawa praised GAN’s team for its extensive experience in the competitive US market and technical resources. In a press release, Fukazawa noted, “This marks a new chapter in Sega Sammy’s operations, and we look forward to serving our customers with increased product offerings and resources.”
The deal grants Sega Sammy access to GAN’s proprietary GameSTACK platform—a scalable solution widely adopted by US operators. The Japanese firm will also acquire its B2C brand Coolbet, which operates across Europe, Latin America, and Canada. This significantly broadens Sega’s international consumer reach, boosted by its April 2025 purchase of B2B supplier Stakelogic.
