Downtown Casinos Strategy
Major Macau operators, including StarWorld, City of Dreams, and Wynn Macau, have launched special gaming zones since October, featuring mass baccarat tables with minimum bets as low as HK$300. Citigroup analysts observed heightened activity in these areas, noting crowds testing the offerings. Sands Macau is expected to join in on the competition for misplaced players.
The report highlights a clear geographic strategy with three of four new low-minimum venues concentrated in downtown Macau near former satellite hubs. Analysts emphasized operators are actively “fighting for satellite casino market share” through aggressive pricing. However, they questioned SJM Holdings’ capacity to retain dominance through its renovated Crystal Palace at Hotel Lisboa.
“How much market share SJM will eventually be able to defend remains to be seen,” Citi cautioned, highlighting the uncertainty surrounding the legacy operator, especially after incurring massive losses with venue closures.
Premium Gaming Cushions Market
While mass-market tables see price adjustments, Macau’s premium gaming segment demonstrates resilience, with total premium mass wagers surging 18% YoY to HK$12.6 million in December. Citigroup data reveals 534 high-spending players participated, marking a 5% annual increase. Average bets per VIP player climbed 13% to HK$23,654.
Competition for ultra-wealthy patrons also increased, with 28 “whales” spending over HK$100,000 identified, up from 21 in 2024. Sands China reclaimed market leadership at 29% premium mass share, partly attributed to concert-driven traffic at Venetian Macau during Alam Tam’s performance.
Galaxy Entertainment followed with 21% share and eight whales at its Cotai flagship. Analysts noted that the figures reflect operators’ success in balancing mass-market outreach with VIP client retention.
Tax Revenue Tracks Gaming Recovery
Macau’s gaming tax revenue surged to MOP9.27 billion in November, up 15.9% YoY and 31% from October. Year-to-date collections hit MOP86.7 billion, achieving 98% of the government’s annual target with a month remaining. The 40% tax rate on casino revenue contributed 82.9% of Macau’s MOP104.6 billion total income through November.