Kambi Strengthens Dutch Presence with Holland Gaming Partnership

Kambi Group plc has solidified its European expansion through a multi-year collaboration with Holland Gaming Technology Ltd. It will deploy its Turnkey Sportsbook solution in the Netherlands through subsidiary Holland Power Gaming. The agreement grants Holland access to Kambi’s betting infrastructure, including advanced trading systems, the proprietary Bet Builder product, and customizable tools for user engagement and operational scaling.

This partnership underscores Kambi’s growing influence in regulated European markets. Meanwhile, Holland Gaming is equipped with cutting-edge technology to enhance its competitive position in the dynamic Netherlands’ sports betting market.

License Clears Expansion Path

Holland Gaming Technology received its sports betting license from Kansspelautoriteit (KSA), marking its entry into the sector after years of dominance in Dutch online casino gaming.

The license allows the company to diversify beyond its core market, broadening its gaming portfolio. The expansion is also a natural progression considering the company’s success in the casino sector.

Leadership Agrees on Alignment

Kambi Group CEO Werner Becher underscored the compatibility between the two firms, noting the joint potential of technological innovation and localized market knowledge. “We’re excited to partner with Holland Gaming Technology as they expand into sports betting for the first time,” he stated, pointing to the operator’s marketing proficiency and industry acumen as propelling factors for deploying Kambi’s Turnkey solution in the Netherlands.

Holland Gaming Technology Director Eddy Hultermans framed the collaboration as a calculated progression, using Kambi’s infrastructure to mitigate entry risks. “Launching a sportsbook is a natural evolution for business,” Hultermans explained, emphasizing that the combination of his team’s gaming experience with Kambi’s technical capabilities will create competitive offerings. The executive’s remarks paint the alliance as a convergence of operational expertise and state-of-the-art technology to capture emerging opportunities in regulated Dutch sports betting.

Global Reach and Local Expertise

Kambi continues to establish alliances in regulated European markets, using Holland Gaming’s domestic insights to navigate the Netherlands’ law-driven industry. This approach enables Kambi to deliver an adaptable sportsbook infrastructure while ensuring regulatory compliance in new jurisdictions.

This strategy centers on Kambi’s modular product ecosystem, featuring its flagship Turnkey Sportsbook alongside specialized tools like Odds Feed+ for dynamic pricing and AI-driven trading via Tzeract. The esports vertical, powered by subsidiary Abios, and front-end solutions from Shape Games, complete its end-to-end architecture.