Australia's Lottery Corp Names Exiting Allwyn Exec as New CEO and MD

Allwyn North America's outgoing chief executive, Wayne Pickup, has been named managing director and CEO of Australia's Lottery Corporation. He will succeed retiring CEO/MD Sue van der Merwe. The executive transition will take place on November 24, but it remains conditional until final regulatory clearances.

Van der Merwe confirmed her autumn departure timeline last March, agreeing to collaborate with directors during the handover period. While Pickup observes operations, the current Executive Leadership Team will maintain daily oversight until the transfer is complete. The appointment marks a shift for the national lottery operator as it prepares for new stewardship under Pickup's 20+ years of industry experience.

Executive Experience

Wayne Pickup will conclude his seven-and-a-half-year tenure as Allwyn North America CEO on November 14. This ends a leadership period that began in March 2018 and included overseeing the firm's transition from Camelot Illinois after Allwyn's 2023 acquisition. His career spans 25 years across four continents, including two executive roles at Lotto New Zealand (2012—2017 and 2003—2008) and senior roles at GTECH Interactive, IGT, and Ace Interactive.

Forward-Looking Strategy

Pickup emphasized strategic ambitions, stating, "I am honored by the appointment and excited to join the Lottery Corporation at such a pivotal time. The Australian lottery market has tremendous potential for innovation and growth."

Lottery Corporation Chair Dr. Doug McTaggart highlighted his diverse skill set, underscoring his expertise in lottery technology and game innovation bolstered through leadership roles in Europe, North America, and Australasia.

Outgoing Legacy

Sue van der Merwe will conclude her three-year leadership of Australia's Lottery Corporation upon retirement this autumn. The veteran executive's 35-year lottery career includes steering the Australian operator to global prominence. She will remain in the CEO/MD post until her successor, Wayne Pickup, assumes duties on November 24.

Chairman Doug McTaggart praised her transformative impact, stating, "Her deep experience and expertise have helped us become the leading operator of lottery and keno games in Australia, and one of the best performing lottery businesses in the world."

McTaggart noted van der Merwe's commitment to ensuring operational continuity during the handover period. He also reaffirmed confidence in Pickup's appointment, citing his vast experience as essential to a growth face for shareholders and customers alike.