No Room for Error
While revealing a launch date is exciting, it is also causing some stress for industry supporters. That is because the new sports betting law requires Missouri to launch a sports betting market by December 1. While the current timeline has some cushion, the effort will be pressured to move as quickly as possible.
Sports betting proponents are sweating a bit because they could miss the deadline. Past bills to legalize the industry have all failed, leading to a ballot measure being needed. Voters approved legalizing sports betting, but by a very narrow margin. If a delay arises and a new date is required, the effort could face some dangerous roadblocks.
Could the Market Save KC Sports Teams?
Sports betting could be an excellent opportunity for Missouri, particularly Kansas City. The city is struggling to get new stadium funding for the Chiefs and Royals, who have been discussing the possibility of moving across the border to Kansas City, KS.
Kansas has been using some of its tax revenue from sports betting to help woo both teams. With the massive source of tax revenue about to flood in for the state, don’t be surprised if some of it is used to keep these popular teams.
Could Missouri be ESPN Bet’s Last Stand?
Missouri is building a large sports betting market with a very low tax rate for operators (10%). While we don’t know which sportsbook will enter the market just yet, we expect plenty to apply for the state’s 21 mobile licenses.
One of the most intriguing operators potentially entering the market is ESPN Bet. The struggling sportsbook has come under fire as Penn leadership and shareholders are at odds. The operator has the option to close the platform after the third anniversary, which is coming up in the fall.
Penn has made many investments in sportsbooks and predicts profits starting in 2026. While the changes have turned some heads in the industry, adding users to markets that have already launched is tough. Many bettors have found their favorite sports betting app, making it hard to sway them to make a change.
Missouri represents a new market, where most residents won’t have a go-to sportsbook. ESPN Bet’s latest changes, which include upcoming integration with ESPN Bet, could have a far bigger impact and lead the platform to finally find some success.