Esports World Cup and Hilton Agree to Multi-Year Pact

The global hotel juggernaut Hilton and the Esports World Cup Federation (EWCF) have agreed to a multi-year pact. 

With this deal, Hilton will provide accommodations, facilities, and workspaces for all of those participating in the Esports World Cup 2025. 

The event runs from July 8 to August 24. 

Also, as part of the deal, specific Hilton properties in Riyadh, Saudi Arabia, will receive a facelift, including EWC signage, lobby screens, and more for guests who stay at those resorts.

Esports World Cup Official Speaks Out 

“Partnering with Hilton allows us to offer a tournament experience that meets the highest global standards, not just in competition, but in how we treat our players,” said Mohammed Al Nimer, Chief Commercial Officer at EWCF.

“From performance-ready environments and premium accommodations to tailored services that support rest, focus, and training, we’re delivering an elite athlete setup on par with the world’s top sporting events. Hilton’s operational excellence helps ensure our players can perform at their peak throughout the tournament.”

It's also worth noting that the opening press conference for the event was held at the Hilton Riyadh Hotel and Residences on Thursday, July 10. 

The event had over 300 media personnel, partners, and other industry folks. 

Hilton Official Provides Comment 

“At Hilton, we believe that it matters where you stay – and when players and fans stay with us, they can count on reliable and friendly service, a great night’s sleep, the convenience of digital key, and memorable dining experiences,” added Tanya Clifford, Vice President of Hilton Worldwide sales, EMEA. 

“Through this new partnership with EWC, we look forward to welcoming guests to our hotels in Saudi Arabia, delivering unforgettable stays and our signature hospitality.”

In addition to the Esports World Cup, Hilton previously linked up with the International Esports Federation (IESF) for the World Esports Championship in 2024. 

At the Esports World Cup 2025 event, there are more than 2,000 players in attendance playing across 21 titles. The combined prize pool is a monstrous $70 million. 

Esports World Cup Controversy

Anytime an event is held in Saudi Arabia, it will draw criticism, and that's the case with the Esports World Cup 2025. 

There have been several incidents, including Hambino from Team Orchid dropping out, GeoGeussr drawing ire from its fans for being part of the event, and more. 

In addition to this deal with Hilton, though, the Esports World Cup 2025 designated Ronaldo as the ambassador for the event.