BLAST Partners With Alienware Ahead of Blast.TV Austin Major 2025

BLAST, an esports tournament organizer, has partnered with Alienware ahead of the BLAST.tv Austin Major 2025, one of the biggest Counter-Strike events of the year. 

With the deal, Alienware will be the official laptop and monitor sponsor of the event, which will be held from June 19 to 22, 2025, in Austin, Texas, at the Moody Center. 

Conditions of the Deal 

As part of the deal, Alienware will provide 500Hz gaming monitors. These will be used by all invited and qualified teams. Additionally, Alienware will have activities alongside Team Liquid, one of their partners, for fans attending the Counter-Strike event. 

Fans will also be able to experience Alienware technology hands-on, including the large laptop featured in the Austin major launch event. 

Also, during broadcasts, Alienware will be highly visible, including in physical and digital branding. 

Executives From Both Companies Speak Out

“For nearly 30 years, Alienware has pushed the boundaries of gaming innovation,” Matt McGowan, General Manager of Alienware, said. “That’s why we’re beyond hyped to team up with BLAST as the Official PC, Laptop, and Monitor sponsor of the BLAST.tv Austin Major, especially with the event taking place right here in our own backyard

“This event is a landmark moment for Counter-Strike fans, and Alienware isn’t just bringing high-performance gear. We’re bringing the passion, the grind, and the Texas-sized energy that make this a major moment in esports.”

The BLAST.tv Austin Major 2025 will feature 32 teams competing for their share of the $1.25 million prize pool. 

At the event will be Team Falcons, who signed m0NESY earlier this month to compete. 

Leo Matlock, Chief Business Officer at BLAST, added: “Alienware is one of the biggest brands synonymous with gaming and esports, and we’re thrilled to be teaming up with a brand that matches the prestige and scale of the BLAST.tv Austin Major.”

Other BLAST.tv Austin Major 2025 Partnerships

In addition to this partnership with Alienware, BLAST has also partnered with fantasy sports company Underdog. 

Like Alienware, Underdog will be present on physical and digital assets during the event and participate in various mini-games.