Philippine Gambling Operators Form PlaySafe Alliance to Curb Illegal Market

Lucas Dunn
By: Lucas Dunn
Aug 11, 2025
World
A Group of People Fist Bumping in Collaboration

Photo by PxHere, CC0 1.0

Key Takeaways

  • PlaySafe Alliance consists of eighteen gambling operators and one law firm
  • The group aims to promote the Philippine online gambling standards
  • The coalition also seeks to tackle the illicit gambling market

Eighteen gambling operators licensed by PAGCOR and one legal firm have launched the PlaySafe Alliance, a collaborative initiative seeking to establish ethical standards in Philippine online gambling. It also aims to dismantle illegal operations currently commanding most of the market.

The coalition marked its charter with a ceremonial signing in Taguig City. The interim governing body is anchored by major players like DigiPlus Interactive, Trojans Well Entertainment, and World Platinum Technologies.

The alliance comes amid a review by lawmakers on national gaming policies. Coalition members like Jade Entertainment and Meta Interactive offer cross-company data sharing to enhance regulatory compliance. The government estimates that 70% of the current market runs through illicit channels.

Unlicensed Operators Dominance

PlaySafe Alliance spokesperson Mike Defensor, head of World Platinum Technologies, warned that regulated operators controlled only 30% of the country's gambling market, leaving rogue platforms to allow underage access and evade tax.

"The real enemy in the online gambling issue is the illegal market. No license, no control. Minors can play, no taxes are paid, and regulations are ignored. Instead of being protected, the public is put at risk," he stated at the coalition's launch.

Planned Sector Reforms

PlaySafe Alliance will initially focus on reforms, including joint initiatives with PAGCOR to tighten advertising oversight and enhance age verification protocols. Anti-illegal gambling task forces, platform education on addiction risks, and addiction support networks are also on its list. Founding Chairman Eusebio Tanco of DigiPlus emphasized, "This alliance is not about competition—it's about collaboration," presenting the coalition as a united front to boost industry standards.

Actions planned early by the group include deploying AI-driven KYC systems and a 24/7 helpline, while working with PAGCOR to audit operator compliance. The group also plans to share operator data pools to root out unlicensed platforms. "By working as one, we can secure that online gambling in the Philippines will be more secure, transparent, and beneficial to both players and the nation," Tanco reiterated.

Leadership to be Determined

The alliance will form a special committee to oversee player safeguards, advert ethics, and financial risk mitigation after its leaders are elected later this month. An independent advisory board with global regulatory experts and public health advocates will guide the coalition's initiatives, including the launch of a 24/7 gambling helpline. The group remains open to new members as parliamentary debates on balancing the sector's revenue and consumer protection mandates persist.

Lucas Michael Dunn is a prolific iGaming content writer with 8+ years of experience dissecting it all, from game and casino reviews to industry news, blogs, and guides. A psychology graduate and painter that transitioned into the iGaming world, his articles depend on proven data and tested insights to educate readers on the best gambling approaches. Beyond iGaming content craftsmanship, Lucas is an avid advocate for responsible play, focusing on empowering players to strike a balance between thrill and informed choices.