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AN OFFER YOU CAN’T REFUSE

Casino_promotions

In the competitive world of online gaming, the special offer is a marketing gamble that nearly always gets a result. It’s a win-win for both the business and the customer; the online casino gets a new (or reinvigorated) player and the player enjoys added value on the virtual gaming floor.

At the time of writing, according to the American Gaming Association (AGA), there are nearly 3,000 active online casinos, all eager for you to take a seat at their tables. Most of the casinos share the same games from the same developers. Special offers make a difference.

SAME BUT DIFFERENT

When you play at an online casino, you can typically choose from a selection of table games, including Blackjack, Roulette, Craps, Poker, and Baccarat; or take a spin the ever-popular slots. The games can be re-branded and customised to integrate with the host casino but they are essentially all, more or less, the same.

A reputable online casino will host all these casino games at the same time, giving its customers a suite of other incentives. These would normally include 24/7 Customer Support, secure banking options, a licensed and legally regulated platform, and the all-important package of incentives aka bonuses and all the good stuff.

OH HI THERE

First click – first contact – marketing is all about the Welcome Package. Back in the day, when online casinos were as rare as hen’s teeth, the deposit bonus was key. When you made your first deposit, the casino would add an extra 10% to your stack. The players loved it.

Today, this bonus remains as popular as ever. At Casino.com, you now get up to £100 extra to take to the tables, with a 100% bonus when you make your first real money deposit. Terms and Conditions apply, but this is a great way to cut your teeth at the tables.

UPGRADES

It gets better. The modern Welcome Package also usually comes with other incentives. At Casino.com, extra spins on the slots are a big draw. You don’t even need to make a deposit to enjoy 20 extra spins on Playtech’s brilliant Age of the Gods. Once you have made your first real money deposit, not only is it doubled, you also get an extra 180 extra spins.

There are many online casino players who simply hop from casino to casino bagging the Welcome Package and trying to stay one special offer ahead of the game. The casinos may not like it but it’s totally legal. It also poses the next question…

RETENTION

Once you have your customer on board, how do you keep him or her there? Yet again, it’s a buyer’s market and a golden opportunity for the savvy player to enjoy some online casino action and max out the value at the tables.

Major players like Casino.com have a large in-house marketing team that updates, changes, and reviews its promotions and campaigns on a daily basis. Regular players are offered a wide-ranging selection of special offers and promotions

Typically, there are ‘races’. Players are invited to play the featured game and wager the qualifying minimum amount. The tournaments often last a few days. The winners enjoy a share of the prize pool and there are daily prizes to play for. At Casino.com, this week’s featured game is the slot Wolf’s Gold. The prize pool is a staggering £2 million.

Other promotions in play at Casino.com this week include the chance to double your winnings playing Live Roulette on a Sunday. If Tuesday is your lucky day, get ready for Two for Tuesdays. Simply deposit £20 and you get £5 extra, as well as 5 free spins on the slots.

Finally, play Live Blackjack during happy hour, from 20:00 to 22:00 every Tuesday, Wednesday and Thursday, and you could draw one of 2 lucky Gold Cards. It will double your bet, up to the value of £5,000.

Exclusive. Special. Unbeatable. Unique. Marketing campaigns often come wrapped in hype and hyperbole but don’t let that put you off. Take a look at what’s on offer, find a deal that delivers for you, and take advantage. Enjoy the action and good luck!

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