The first thing that comes to mind when Las Vegas is spoken about is gambling. It is casinos that built sin city and its famous strip, yet this is not the only form of entertainment available. As well as theme parks and restaurants, Vegas has grown due to its huge multi-night concerts by the world’s most famous stars. Known as residencies, we give their fascinating history below.<\/p>\n\n
Most people would attribute the first residency to Liberace. The pianist and singer started his first night at the Hotel Last Frontier in November 1944. Playing show tunes and boogie-woogie, he was a far cry from today’s distant stars and faceless Internet marketing. He would walk up and down the strip handing out flyers himself, then talk to those who visited his shows. His flamboyant, over-the-top style came to embody everything that was Vegas. Soon signed to a long-term contract, he became as big a draw as the casinos themselves and played the strip for the rest of his life.<\/p>\n\n
The success of Liberace did not go unnoticed. Other casinos then began to offer huge sums of money so that they could bring megastars to advertise their casinos. Luminaries such as Nat \u201cKing\u201d Cole and Ella Fitzgerald were paid huge sums for shows on the strip. However, many of these residencies were tainted by the racism still inherent in the state at that time.<\/p>\n\n
The fifties had been an odd time for Vegas. Its population had doubled and most of its famous casinos had sprung up<\/a>. The decade ended with the unveiling of the famous \u201cWelcome to Vegas\u201d sign, and the sixties started as they\u00a0meant to go on. One of the most famous residencies would take place in 1960, by the vocal group known as The Rat Pack. Frank Sinatra, Sammy Davis Jr, Dean Martin, Joey Bishop, and Peter Lawford would perform at the Sands Casino<\/a> as they filmed the movie Oceans 11.<\/p>\n\n